A safety poster reads: 'One moment of carelessness could cost a life. Please, slow down.'
π‘ The direct address ('Please, slow down') and the reference to a life being lost both serve a clear persuasive intention.
Year 7 β Reading
Identify what a writer wants the reader to think or feel, distinguish a writer's intention from the text's actual effect, support a claim about intention with evidence, and discuss whether a writer succeeds in their intention.
Authorial intention means what a writer is TRYING to achieve β the thought or feeling they want to create in the reader. Every deliberate choice a writer makes (word choice, structure, technique) usually serves this intention. It's important to remember that intention and actual effect aren't always the same thing: a writer might intend to make a reader feel sympathy, but a particular reader might not feel that way at all β which is itself worth discussing.
βA charity advert describes a family 'huddled together against the cold, with nothing left but each other'.β
The writer's clear intention is to make the reader feel sympathy and a sense of urgency, encouraging them to donate. The emotive language ('huddled', 'nothing left') is a deliberate technique chosen specifically to serve that persuasive intention.
What is the writer most likely trying to achieve in each example?
A safety poster reads: 'One moment of carelessness could cost a life. Please, slow down.'
π‘ The direct address ('Please, slow down') and the reference to a life being lost both serve a clear persuasive intention.
A travel article describes a beach as 'a hidden paradise few tourists ever discover'.
π‘ Words like 'hidden' and 'paradise' are chosen to make the place sound desirable and special.
A story describes a character's cruelty in vivid, uncomfortable detail before showing their eventual downfall.
π‘ Building strong dislike for a character before their downfall is a common technique to make that downfall feel satisfying and just.
If a writer intends a scene to be frightening, but a particular reader finds it unintentionally funny instead, does that mean the writer's intention was 'wrong'? Explain your thinking.
Identify the writer's most likely intention.
The advert shows children laughing and playing in a clean, green park, with the slogan: 'This is the future we're building.'
What is the writer's most likely intention here?
π‘ Think about the positive imagery (laughing children, a clean green park) and the forward-looking slogan.
For each example, identify the writer's most likely intention.
A horror story describes footsteps 'creeping closer in the dark, slow and deliberate'. Intention?
A comedy sketch exaggerates a character's clumsiness to an absurd degree. Intention?
A campaign leaflet lists statistics about pollution alongside images of dying wildlife. Intention?
In one word, what do we call what a writer is TRYING to achieve through their choices?
π‘ It's the topic of this lesson.
A eulogy describes a person's kindness through several specific memories. Intention?
Why is it useful to separate a writer's intention from their actual effect on a specific reader?
Read the passage, then answer the questions below.
The documentary opened not with statistics, but with a single image: an elderly fisherman standing on an empty shore where his boat used to launch each morning. 'I have fished these waters for sixty years,' he said quietly. 'Now there is nothing left to catch.' Only after this moment did the film introduce the data on declining fish populations.
Why might the documentary open with the fisherman's personal story rather than statistics?
π‘ Think about how emotional connection can make later facts feel more meaningful.
What is the documentary's likely overall intention?
Quote the short sentence that most directly and emotionally states the consequence of declining fish populations.
π‘ It's the fisherman's final quoted words.
Discuss in two or three sentences whether you think this structural choice (personal story before statistics) is likely to succeed in its intention, and explain your reasoning using evidence from the passage.
A quick mastery check β 3 questions.
Authorial intention refers to...
Can a writer's intention differ from their actual effect on a reader?
A safety poster uses frightening imagery. What is its likely intention?